![]() I imagine we will see inanimate objects in the future connected to the Internet in ways we can not predict, imagine or understand today.Ĭonsider the table you are working at today. How will the Internet of Things, robotics, 3D printing, beacons, GE’s Industrial Internet, GE’s Predix and leaders in precision agriculture like John Deere change the way we do developer marketing? It’s not like the world of third-party, long-tail developers has jet engines, locomotives, MRI scanners, combine harvesters and digitally controlled row planters to “hack” against. Is the developer relations world evolving again? Developer programs are always evolving, and have been for the last 50 years. ![]() With the arrival of smartphones and app ecosystems (iTunes, Google Play, Facebook), marketing to developers and the role of the Developer Evangelist evolved again around 10 years ago. ![]() With the advent of feature phones we had developer relations programs for the carriers like Sprint, AT&T and Verizon and the first app stores like HandSpring and Getjar. After these, Paypal and Amazon drove online payments and shopping. Sun and Oracle to UNIX and data over internet protocol in the 1990s. Microsoft & Apple drove developers to PCs in the 1980s and beyond. ![]() Hewlett-Packard, Fairchild and Atari drove developers to their chips in the 1970s. If we look back to the history of developer relationship management, it may have all started in 1964 with IBM encouraging their third party programmers to build business applications on the System/360. Any talk of evolution needs to be based in an origin story. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |